Led creation and social promotion for the Facebook Watch series Dr. Pimple Popper: This Is Zit, averaging 1 million views per episode and extending to the equally successful series for TLC's TV Everywhere app, TLC GO. This strong performance led to the development of the TLC series Dr. Pimple Popper on linear. Working closely with Dr. Lee's team to cross-promote and target robust audience through boosted posts on Facebook, Twitter and Instagram.
Led social efforts for Say Yes to the Dress's Bridal Bracket interactive campaign, resulting in a double the entries from the previous year and a driving over 15,000 new subscribers to the TLC newsletter. This was a March Madness-style bracket featuring wedding dresses from four major designers where fans could vote for their favorites and enter for a chance to win a wedding dress from Kleinfeld Bridal.
Managed social promotion for Property Brothers: Linda & Drew Say I Do wedding special including blog posts, videos sourced from the talent, asset creation, and a wedding-inspired DIY Original series for TLC.com with the couple. Also collaborated closely with the HGTV and Property Brothers' social team to cross-promote.
Launched a prom giveaway using the Wayin platform, coordinated partnership with Seventeen Magazine and managed social promotion including leveraging Instagram Stories to tease behind the scenes content.
Managed the social accounts for 5 Kroger banner stores and supported larger campaigns including the tentpole initiative Summer is Delicious. Tools used: Sprinklr, Basecamp, Asana, Facebook Business Manager
Managed the Sheetz social accounts including the crafting the content calendar, managing the paid media spend, and reporting/optimizing social performance. Tools used: Spreadfast, Basecamp, Asana, Facebook Business Manager
Associate producer on a robust campaign to promote the Mr. Robot Season 2 premiere using Facebook Live.
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