HOME
PORTFOLIO
CONTACT
More
Marina
Luciano-Carson
Strategist & Storyteller
PORTFOLIO
PROFESSIONAL WORK
Dr. Pimple Popper
Led creation and social promotion for the Facebook Watch series Dr. Pimple Popper: This Is Zit, averaging 1 million views per episode and extending to the equally successful series for TLC's TV Everywhere app, TLC GO. This strong performance led to the development of the TLC series Dr. Pimple Popper on linear. Working closely with Dr. Lee's team to cross-promote and target robust audience through boosted posts on Facebook, Twitter and Instagram.
Bridal Bracket
Led social efforts for Say Yes to the Dress's Bridal Bracket interactive campaign, resulting in a double the entries from the previous year and a driving over 15,000 new subscribers to the TLC newsletter. This was a March Madness-style bracket featuring wedding dresses from four major designers where fans could vote for their favorites and enter for a chance to win a wedding dress from Kleinfeld Bridal.
Linda & Drew Say I Do
Managed social promotion for Property Brothers: Linda & Drew Say I Do wedding special including blog posts, videos sourced from the talent, asset creation, and a wedding-inspired DIY Original series for TLC.com with the couple. Also collaborated closely with the HGTV and Property Brothers' social team to cross-promote.
Say Yes to the Prom
Launched a prom giveaway using the Wayin platform, coordinated partnership with Seventeen Magazine and managed social promotion including leveraging Instagram Stories to tease behind the scenes content.
Kroger
Managed the social accounts for 5 Kroger banner stores and supported larger campaigns including the tentpole initiative Summer is Delicious. Tools used: Sprinklr, Basecamp, Asana, Facebook Business Manager
Sheetz
Managed the Sheetz social accounts including the crafting the content calendar, managing the paid media spend, and reporting/optimizing social performance. Tools used: Spreadfast, Basecamp, Asana, Facebook Business Manager
Mr. Robot
Associate producer on a robust campaign to promote the Mr. Robot Season 2 premiere using Facebook Live.
DCDW
Led outreach and event coordination for a DC Design Week art show. This including managing a team of designers to create both digital and print marketing materials, managing social promotion, sourcing speakers, creating itinerary, and securing vendors.
Show More
ISL BLOG POSTS
Writing is Hard!
Explore four tips to get you one step closer to that Pulitzer.
Host Your Community Event at ISL
ISL opens its doors and sets the stage for community events.
The Wrath of Con
Discover how ContraryCon elevates the conversation.
Show More
The Washington Toast Blog
Toasty Trends
Extra material gets a summer vacation.
Toasty Tan Lines
Long live the tan line!
Capital Canines
Keep my cool around a dog? No way.
Show More
Scriptwriting
Bartenders to Baristas
The "Sunny" gang attempts a career change.
The Debate
A rivalry erupts between Louise and her teacher.
Technically
Welcome to Translatech, where we translate your dreams into reality!
Show More
This site was designed with the
.com
website builder. Create your website today.
Start Now