PORTFOLIO

PROFESSIONAL WORK
Dr. Pimple Popper
Dr. Pimple Popper

Led creation and social promotion for the Facebook Watch series Dr. Pimple Popper: This Is Zit, averaging 1 million views per episode and extending to the equally successful series for TLC's TV Everywhere app, TLC GO. This strong performance led to the development of the TLC series Dr. Pimple Popper on linear. Working closely with Dr. Lee's team to cross-promote and target robust audience through boosted posts on Facebook, Twitter and Instagram.

Bridal Bracket
Bridal Bracket

Led social efforts for Say Yes to the Dress's Bridal Bracket interactive campaign, resulting in a double the entries from the previous year and a driving over 15,000 new subscribers to the TLC newsletter. This was a March Madness-style bracket featuring wedding dresses from four major designers where fans could vote for their favorites and enter for a chance to win a wedding dress from Kleinfeld Bridal.

Linda & Drew Say I Do
Linda & Drew Say I Do

Managed social promotion for Property Brothers: Linda & Drew Say I Do wedding special including blog posts, videos sourced from the talent, asset creation, and a wedding-inspired DIY Original series for TLC.com with the couple. Also collaborated closely with the HGTV and Property Brothers' social team to cross-promote.

Say Yes to the Prom
Say Yes to the Prom

Launched a prom giveaway using the Wayin platform, coordinated partnership with Seventeen Magazine and managed social promotion including leveraging Instagram Stories to tease behind the scenes content.

Kroger
Kroger

Managed the social accounts for 5 Kroger banner stores and supported larger campaigns including the tentpole initiative Summer is Delicious. Tools used: Sprinklr, Basecamp, Asana, Facebook Business Manager

Sheetz
Sheetz

Managed the Sheetz social accounts including the crafting the content calendar, managing the paid media spend, and reporting/optimizing social performance. Tools used: Spreadfast, Basecamp, Asana, Facebook Business Manager

Mr. Robot
Mr. Robot

Associate producer on a robust campaign to promote the Mr. Robot Season 2 premiere using Facebook Live.

DCDW
DCDW

Led outreach and event coordination for a DC Design Week art show. This including managing a team of designers to create both digital and print marketing materials, managing social promotion, sourcing speakers, creating itinerary, and securing vendors.

ISL BLOG POSTS
Writing is Hard!
Writing is Hard!

Explore four tips to get you one step closer to that Pulitzer.

Host Your Community Event at ISL
Host Your Community Event at ISL

ISL opens its doors and sets the stage for community events.

The Wrath of Con
The Wrath of Con

Discover how ContraryCon elevates the conversation.

The Washington Toast Blog
Toasty Trends
Toasty Trends

Extra material gets a summer vacation.

Toasty Tan Lines
Toasty Tan Lines

Long live the tan line!

Capital Canines
Capital Canines

Keep my cool around a dog? No way.

Scriptwriting
Bartenders to Baristas
Bartenders to Baristas

The "Sunny" gang attempts a career change.

The Debate
The Debate

A rivalry erupts between Louise and her teacher.

Technically
Technically

Welcome to Translatech, where we translate your dreams into reality!